sales strategy

May 13, 2025 10:00am

By Jody Seivert

1 min read

This Week’s Brave Move: See the Person, Not Just the Sale

The person in front of you is a person—before they are a client or a customer.

This month, we're exploring what it means to BEING Brave in sales—leaning into resistance with curiosity, presence, and compassion. This week, we’re talking about: BE Brave – and present. Why is this a challenge for them?

When they raise an objection, something has them stuck. They're hesitating, unsure. Why?

Are they afraid of making the wrong decision?
Do they feel like they haven’t done enough research?
Are they c…

Traffic is Only ONE Performance Indicator

This article is the third in our series about maximizing opportunities with less retail traffic. Remember, traffic count is just one of many performance indicators. If you want to write more business, you can do that in one of three ways:

1. See More People

Increase your personal contacts and opportunities. Incoming showroom traffic is only ONE way to do that. Outreach, prospecting, and networking are powerful ways to develop contacts without waiting for them to walk through the door. Be proac…

When Traffic Count Drop…every customer counts even more.

When Traffic Count Drop…every customer counts even more.

This month, I'm focusing on how to thrive with lower retail traffic. The actions you take can transform challenges into opportunities.

Perspective impacts actions.

As Einstein said: “You can’t solve a problem with the consciousness that created it.” HOW you see the problem IS the problem. If a drop in traffic is seen as a problem, each customer is seen as a problem: not enough of them, they are not good enough, or they are not far enough alo…

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sales strategy

This Week’s Brave Move: See the Person, Not Just the Sale

Traffic is Only ONE Performance Indicator

1. See More People

When Traffic Count Drop…every customer counts even more.

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